GEO
Being cited by AI isn't enough: the source trap
A brand can rank #1 in ChatGPT yet get zero traffic if the AI links to a dead page. AI visibility is two jobs: being named, and being the cited source.
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Case study
#2 in ChatGPT on its niche… and invisible to its buyers
A real audit of a B2B SaaS: the AI engines cite it when you speak its language, and ignore it when you speak its buyers' language. The numbers and the action plan.
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Fundamentals
GEO vs SEO: what's the difference in 2026 (and why you need both)
SEO makes you visible on Google. GEO makes you visible inside ChatGPT, Gemini and Perplexity. Here's how they complement each other — and where to start.
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GEO
Why ChatGPT doesn't recommend your business (and how to change that)
Ask ChatGPT for the "best [what you do]" near you. If your brand doesn't show up, here are the real reasons — and 4 concrete actions to fix it.
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